Institute of Corrosion Re branding

Member News

Lake Engineering Solutions is a proud member of the Institute of Corrosion

You Notice Immediately?

The visual elements of our rebrand will be what you notice first, but there’s much more to come.  Here’s a little taster of what you’ll see initially with the rebranding:

  • Our brandmark is evolving to reflect the spirit of the Institute of Corrosion. It’s a strong, graphic device, with overlapping colours in a powerful shape to depict the beauty and strength of clean, corrosion-free metal. Over time, we hope that our brandmark will become as iconic as that of Coca-Cola, Virgin, Shell or McDonald’s.
  • Our typography is changing. Typeface will be clean, modern and unique.
  • Our digital presence is going to be ignited. Our rebranding will extend to a more focused and consistent digital realm. You’ll notice the difference in our website and social media assets. We’re going to be more active, and encourage you all to contribute and participate.
  • Images will reflect our values, and the industry and professionals we represent. We will be highlighting the connection between our industry and infrastructure and the human element that inspires innovation and ingenuity in quest for corrosion prevention.

You will also notice that our visual brand remains consistent through all mediums:

  • Presentations
  • Stationary
  • Online and digital
  • Print
  • Signage

We’re extremely excited by the potential that our rebranding gives us and all our members. Perhaps the most exciting factor is how our rebranding will ensure that the core values of the Institute of Corrosion are at the heart of all we do.


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